Emerline: User Experience Research Services

Through observation, our specialists can detect patterns specific to different groups of people to identify those that can further be probed.

Using this method, we define users’ mental models that allow us to identify shorthands and accommodate the solution accordingly.

This method allows us to receive useful insights, effectively create personas and scenarios, describe mental models, and build comprehensive, easy-to-understand reports in the form of charts and graphs.

To create a clear picture of how we can contribute to a greater user experience available to all user groups, we conduct direct, non-direct, and ethnographic interviews.

In addition to interviews, we take advantage of the survey methods that allow us to make more improvements and adjustments to your solution.

Contributing to an easier and more satisfying user journey, we use the card sort method that provides us with a clear idea of what and where your users expect to see in the solution.

We observe the behavior of people using your solution to determine the level of usability offered.

In addition to the card sorts method, we take advantage of tree tests that allow us to better understand the wants and needs of your audience.

To learn what actions your users tend to take when reaching their goal and tailor your app to these behaviors, we utilize the A/B tests method.