Migrating The Website and Revamping the Product Catalog for DRiV, The Large Automotive Parts Seller
We updated the front-end part of the corporate website and product catalog for DRiV, one of the largest automotive parts providers, to facilitate catalog management and provide intuitive user experiences.
Background
DRiV (formerly Federal Mogul) is a leading global manufacturer and supplier of automotive parts, systems, and other products headquartered in the US. Since its foundation in the late 19th century, the company has expanded globally. Today, DriV operates in over 50 countries worldwide and has 10,000+ employees.
Over the years, DRiV has become a dominant force in various sectors in the aftermarket and original equipment manufacturer segments. To date, it provides its products to the producers of automotive, commercial, aerospace, marine, rail, and off-road vehicles.
The company's strong market position prompted it to expand its online presence further by updating its website and improving product catalog management. The existing catalog, supported by a third-party vendor, was costly and hindered growth opportunities.
Challenge
As part of its continuous growth, the company needed to ensure the scalability potential of its website and product catalog.
During the discovery phase, we defined the following main challenges:
The existing website and product catalog infrastructure limited the company's growth potential and did not meet modern performance and flexibility requirements.
Supporting the product catalog through a third-party vendor incurred significant annual expenses.
Our goal was to migrate the client’s website and related catalogs to the new infrastructure that could provide them with enhanced performance and scalability capabilities. The client had a complex system of the main website and associated sub-brands so we needed to plan the migration process in a way that would allow us to prevent data losses and business downtime for the client.
Methodology & Approach
While working on the project, we used a flexible, agile methodology. The migation project took time to complete, while the client's landscape changed rapidly, with their sub-brands businesses scaling up their operation and customer base. Therefore, the client's website architecture and product catalog requirements changed dynamically during the process (mainly, there were catalog capacity requirements).
At that point, the choice of Agile allowed us to promptly respond to those requirements by flexibly adjusting the data migration process.
We also implemented the LEAN methodology to prioritize data to migrate. First, we migrated the client sub-brand catalogs individually, conducting thorough testing for each product catalog. Once we successfully migrated all the associated product catalogs, we could move on to the main website and its catalog.
Solution
To tackle the client’s challenges, Emerline developed and implemented a migration project encompassing the following key stages:
Website migration
Catalog UI revamp
New AEM-based website development
Technology Stack
Project Results
We delivered a fully functional website and completely renewed the product catalog’s presentation, which brought us the following results:
Cost reduction: Eliminating the need for third-party catalog support resulted in significant infrastructure cost savings. The new catalog version did not require vendor support.
Scalability: The new technology platform provided opportunities for further growth of the company's online presence.
Enhanced customer service and improved user experience: The improved user interface and new catalog functionality enabled more convenient and faster product searches. This, among other things, impacted the work of customer service reps and support agents, who were able to process customer requests faster and provide more relevant information, which also positively impacted the overall customer experience.
We are proud to continue our partnership with DRiV, providing ongoing project support, including quality assurance, code reviews, and functional updates. We aim to ensure their platform remains modern-looking, feature-rich, fast-performing, and flexible for future business needs.
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Throughout our cooperation with Emerline, they proved themselves reliable technology partners.
Throughout our cooperation with Emerline, they proved themselves reliable technology partners. That’s why we trusted them with our new project — website migration to AEM and revamping our brand’s product catalog that we use across multiple websites — without any hesitation. The team always stayed in touch, providing regular feedback and progress updates. The cooperation was smooth, and the work on the project was completed in due time. They provided an efficient solution that allowed us to reduce infrastructure costs; with it, we didn’t have to depend on third-party vendors. Thanks, Emerline! We will definitely continue working with you.
IT Director
country
USA
company
DRiV
project summary
Emerline performed a comprehensive migration of the client’s website to AEM and completely revamped the client brand’s product catalog across multiple websites.
solution category
Websites migration, Data migration and integration, Production support
industry
Large manufacturing enterprise