years of experience in software development
Discovery Phase Services
Ensure your product idea meets user needs and has the potential for market success with our discovery services.
10+
Over the years, we've accumulated many real cases and established a large list of clients worldwide, encompassing North America, Europe, the Middle East, and other regions.
Industry Leaders Trust Us
Deliverables We Provide at the Discovery Stage
We thoroughly examine discovery procedures, providing you with a full set of deliverables that give a comprehensive understanding of the project.
- Feature list/user stories
- Personas definition
- User journey maps
- Software Architecture document
- Tech stack
- Low-fidelity wireframes and clickable prototype
- Project requirements
- MVP Project scope
- MVP Delivery roadmap
- Team composition
- Proposal with estimates and timeline
How We Conduct Discovery
We have established a well-defined workflow to help you understand what product to build that meets user needs and reaches set business goals.
STEP 1
Hold discussions with the client
- Collaborate with the client to discuss and align the project’s core business objectives, vision, and goals.
- Identify the customer pain points the product will address.
- Define the major goals that determine success criteria, such as increased user engagement, improved operational efficiency, and new revenue streams.
STEP 2
Perform user research & build personas
- Conduct one-on-one interviews, surveys, polls, and workshops to gather valuable information from potential users.
- Develop user personas that reflect key segments of the target audience based on their goals, challenges, behaviors, technology preferences, and/or other data.
- Map out user journeys to visualize how users interact with the software.
STEP 3
Conduct market research
- Examine competing software solutions, industry trends, and market demands with SWOT analysis.
- Identify the most successful competitor products and define which features are most attractive to users.
- Prioritize essential features and highlight the future product’s unique selling points, compared to competitors.
STEP 4
Assess technical feasibility
- Analyze the project's technical feasibility, focusing on such requirements as technology stack, integrations, and infrastructure.
- Identify potential risks and technical limitations of the development process.
- Provide a technical feasibility report to confirm whether the project can be executed using available resources and technologies.
STEP 5
Collect requirements & outline a roadmap
- Outline core functionalities, features, and technical specifications for the product.
- Define user stories, functional requirements, and technical specifications.
- Prioritize essential features, define the project’s scope, and create a roadmap with the development timeline and key milestones.
Start your idea discovery with a business consultation! We are here to listen to your concerns.
Why Consider Emerline for Discovery Phase Services?
In-house R&D expertise
We dedicate our best tech and business minds to conducting comprehensive market research, defining the most demanded technologies and implementing them in our software.
Rapid project setup
We assemble the development team within one to two weeks, with another one to two weeks to set up the necessary project infrastructure.
Quick MVP delivery
We usually start the development process with an MVP. Depending on the project's complexity, the entire development process can take up to six months.
Best value for money
Our experts will help you categorize all your ideas into ‘must-have’ and ‘nice-to-have’ features to validate the product’s idea with the minimum feature set.
ISO certification
We adhere to established ISO certifications, delivering fully compliant software with strict confidentiality under NDA.
Global presence
With global delivery centers in the US, the UK, Germany, Poland, and other countries, we can support your product idea with its comprehensive discovery wherever you are.
Awards and Recognitions
With a long history of helping startups and established companies worldwide deliver their solutions to the market, we can provide end-to-end software development assistance, from idea discovery and development to full-scale engineering. Numerous industry awards and recognitions testify to our expertise.
When Do You Need the Discovery Phase?
There are many reasons why you may need to perform the discovery phase of your idea. Some of the main ones include:
Your product idea is not well-defined
To build a new product or service, you need to understand the problem you want to solve, the target audience, and the market landscape you plan to enter.
The project’s scope and requirements are unclear
If you want to develop a new product but are unsure what features are needed or how best to integrate them into existing workflows.
You’re starting a large project
Large projects may involve many technical complexities and a broad pool of resources to implement. Your task is to manage these complexities wisely by breaking them down into smaller pieces in the form of a clear project roadmap.
There are multiple stakeholders involved
With a clear project roadmap, you also ensure that all the stakeholders are on the same page about the project’s duration, scope, goals, and outcomes,sharing the same vision of the product.
You’re entering a new market
Every new market entry is like a path through the unknown, where risks can be expected anywhere. To mitigate these risks, you need comprehensive market research and insights to inform your product launch.
You’re rebuilding or redesigning an existing solution
If you need to modernize existing software, you may be unsure what needs improvement. Will the improvements address customer needs and pains while meeting your business goals? The discovery phase helps solve these questions.
Your Business Benefits with Discovery Phase
Validate the product idea
We perform market and user research (primarily through user interviews) to help you understand the target audience’s challenges and whether your product can solve them.
Find optimal tech solutions
We identify the most feasible and cost-effective tech solutions to implement your idea, allowing us to optimize development costs and ensure a quick time to market.
Set a clear project roadmap & scope
With early user feedback, you can refine the product idea if necessary. We establish a well-defined development plan with distinct steps, team composition, technology stack, budget, and timeline.
Mitigate risks before development
Emerline experts help identify risks (people, compliance, security, etc.) before they become real problems during development and create mitigation strategies and contingency plans.
Clarify the MVP scope
Our team creates a clear vision of the MVP scope using standard documents that are easy to understand and will be accepted by any vendor.
Get rapid discovery
Depending on the business idea and the scope of research we need to perform, the discovery process usually takes three to four weeks, but may extend up to 8 weeks.
Related Services
Benefit from Emerline’s extended development services. We can support you until release or assist you at a particular step of the pre-development or development process.
MVP development
We can help you launch your product in three to six months by prioritizing features that solve customers’ problems, are easy to develop, and are not costly. We start by creating an MVP, which allows you to validate your hypotheses in near-real scenarios, collect users’ feedback, and reach the breakeven point faster.
PoC development
Emerline’s experts thoroughly investigate your business idea to validate its feasibility and provide a PoC that helps identify any technical constraints and additional implementation costs to prevent them at the development stage, guaranteeing a quick and confident launch.
Startup development
With years of experience in startup development, we understand your major concerns in this fast-paced startup market: time, money, and competition. We can flexibly adjust to your schedules and budget limits and organize the development process so that you can launch your product to the market within a predictable timeframe.
Custom software development
Trust Emerline with custom software development to launch a bespoke solution from scratch or customize an existing one with new features and/or custom or third-party integrations. Building on time-proven development practices, we adjust the development process to your unique needs, delivering software on time and within budget.
The individuals we work with aren't just contractors, they are an important part of our strategic Team and we enjoy working with them every day!
President/CEO, CPG Data
Emerline has been the best development partner we’ve ever worked with!
CEO, Praxie
We recommend Emerline as a trusted technology partner for developing telemedicine solutions and would choose to work with Emerline again regarding new projects.
Founder, Hello Ralphie
Emerline provided us with the scaling we needed to grow our development capabilities from early-stage POC to now a globally deployed platform in the HR Teach space.
CEO, Espresa
We highly recommend Emerline as a technology partner for large and complicated development projects that also delivers continuous cooperation with the provider on new projects.
VP Global IT, FUCHS Group
They consistently delivered items on time, highlighting their commitment to timeliness and organization.
CEO, Founder of Tribela GmbH
The level of skill and quality of the developers is outstanding!
Director, RedWrasse Ltd.
It was noteworthy to highlight the friendly and customer-oriented processes used for product development.
CEO & Founder, Visible
Emerline has enhanced our software to become an indispensable tool for all our staff.
Business Director, 3QC, Inc.
Emerline helped us build an MVP into a full-fledged production platform — in 14 months
Founder and CEO, SquareDash
My experience with Emerline has been great. I highly recommend them to anyone looking for a reliable partner who delivers on time and on budget.
CEO, Echospectra