Enabling Global, Real-Time Employee Benefits: How Emerline Powered Espresa’s LSA Platform with Marqeta
We transformed Espresa's LSA from a traditional reimbursement model into a 100% digital, card-first platform, enabling real-time, policy-driven funding at the point of sale to eliminate manual processing overhead.
Background
Espresa entered the market in 2015 as an ambitious, fast-growing leader in the employee engagement space. Founded by CEO Alex Shubat and CTO Raghavan Menon, the company was built on a foundation of deep technical expertise to disrupt the HR technology landscape. The company’s mission is to "Power Great Workplaces®" by delivering "personal benefits people love". Their flagship LSA Plus™ platform is a groundbreaking, globally available hub designed to be modular and all-in-one, consolidating well-being, recognition, and community benefits into a single, seamless experience.
While Espresa maintained a modern, "people-first" brand promise, their core LSA program relied on a traditional operational model: manual reimbursement. This approach presented operational challenges that contrasted with their innovative identity. The model created friction by requiring employees to use personal funds for company-sponsored benefits and await repayment. This process could create a financial burden for staff who may not have discretionary income. Furthermore, the model required significant administrative effort from Espresa and their clients' HR teams, who managed manual receipt review, data entry, and policy checks. This manual, reactive process was susceptible to "human error" and became difficult to scale for a global platform managing thousands of disparate policies, tax rules, and currencies.
Espresa recognized this fundamental brand-reality contradiction. They had a payments problem, not just a benefits problem, and this operational bottleneck was a "scalability challenge." Manual processes have a linear cost structure; as Espresa succeeded in acquiring more clients, the administrative "hidden costs" in hours and lost strategy days would impact their margins. To achieve their global vision, they needed to fundamentally re-architect their flow of funds. This required a highly specialized partner with deep, proven expertise in modern, API-first card issuing and embedded finance. This project was compelling to our firm, Emerline, as it represented a perfect, high-impact use case for modern fintech: solving a complex, global HR and finance challenge by embedding intelligent, real-time payments directly into a B2B platform.
Methodology and Approach
We adopted an API-first, Agile development methodology, starting with an intensive discovery phase where our joint team of fintech analysts and Espresa’s benefits experts "mapped the genome" of their LSA programs. This process translated hundreds of human-language LSA policies (e.g., "gym memberships," "financial wellness apps," "career growth") into a structured, machine-readable library linking categories to Merchant Category Codes (MCCs), individual Merchant IDs, velocity controls, and other data points, forming the foundation of our sophisticated rules engine. The core of our implementation focused on building the intelligent infrastructure to empower Espresa, with key functions including:
Sophisticated LSA rules engine
Real-time JIT funding gateway
Unified program administration dashboard
We developed the end-to-end administrative portal for both Espresa's internal teams and their clients. Built on Angular, this dashboard provides a single pane of glass for:
- Configuring the rules engine.
- Managing the entire card lifecycle (issuing, locking, or terminating cards) via Marqeta's Core API.
- Viewing real-time transaction history, complete with the injected metadata needed for automated reconciliation and reporting.
Challenge
At the discovery phase, we defined the following core business and technical challenges that were preventing Espresa from achieving its global, card-first vision:
- Financial burden on employees. The existing LSA was built on a reimbursement model, requiring employees to use their personal funds for company-sponsored benefits. This created a challenging user experience and potential "financial stress" for employees awaiting repayment.
- Significant administrative overhead. Espresa’s operations faced the "administrative burden" of manual expense processing. This included receipt collection, manual data entry, and line-by-line policy adjudication, creating a "time-consuming" task that was difficult to scale with their global client base.
- Lack of proactive policy control. The reimbursement model offered limited real-time control. Policy violations and overspending could typically only be detected reactively (weeks after the transaction), leading to potential "spend leakage" and complex reconciliation conversations.
- Global compliance complexity. Espresa’s global clients demand highly customized, country-specific LSA programs. Manually managing thousands of variations in eligible expenses, tax rules, and multi-currency reporting was labor-intensive and introduced compliance risk.
- Fragmented & delayed user experience. The "one-size-fits-all" reimbursement process was often "fragmented". An employee had to use their personal card, save a receipt, use the Espresa app to submit a form, wait for approval, and then wait again for a separate payroll deposit. This created a "administrative hurdle" that contrasted with the seamless experience Espresa wanted to deliver.
A deeper analysis revealed that all five challenges stemmed from a single root cause: a temporal disconnect between the spending decision, the policy check, and the movement of money. In the old model, an employee paid with their money at T=0, an admin checked the policy at T+14 days, and the company provided funding at T+30 days. This gap is the problem. Our solution, therefore, had to be architected around a single guiding principle: compress all three events—payment, policy check, and funding—into a single, real-time instant.
Solution
Our solution is an end-to-end, cloud-native managed platform that puts Espresa in full control of the payment authorization flow. By integrating Marqeta's core APIs, we enabled Espresa to become its own card issuer, program manager, and real-time transaction processor, fundamentally transforming the LSA product from a passive reimbursement tool into an active, intelligent, card-first platform.

A $0 balance, real-time funding model
We moved Espresa from a pre-funded or post-paid model to a $0 balance, real-time-funded model. This model, powered by Marqeta's Just-in-Time (JIT) Funding, was the key to solving the core financial and administrative challenges.
- $0 card balance: Every virtual and physical card issued maintains a zero balance by default. This single feature instantly mitigates all fraud risk from lost or stolen cards and eliminates the need to "pre-load" thousands of employee accounts with company funds.
- Real-time funding decision: At the exact moment an employee attempts a purchase, the Marqeta platform sends a JIT Funding request to our custom-built Gateway.
- Instantaneous, precise fund transfer: Our Gateway consults the LSA rules engine. If the transaction is approved (e.g., "Yes, this is an approved gym for this user"), our Gateway responds with an 'Approve' message. Marqeta then instantly moves the exact transaction amount (e.g., $59.99) from Espresa's central program funding source to the card and approves the transaction. The employee's experience is a seamless, sub-2-second approval at the point of sale.
- Optimized corporate cash flow: This JIT-funding model provides superior cash flow management for Espresa's clients. Funds are only drawn from their program account at the precise moment a valid, policy-compliant purchase is made, eliminating the need to tie up capital in-seasoning or pre-funding.

Programmatic enforcement via a layered control architecture
To provide ultimate flexibility and security, we designed a "layered defense" model for authorization. This combines Marqeta's powerful, native controls with our custom, application-level intelligence.
- Layer 1: Marqeta dynamic spend controls. We use Marqeta's platform-level controls as the first line of defense. These are set at the card product level to create a broad control layer that blocks entire categories of risk (e.g., blocking all transactions at gambling establishments, cash advances, or in sanctioned countries).
- Layer 2: Our gateway JIT logic. All "valid" transactions that pass the first layer are then sent to our Gateway for precise, policy-level adjudication. This is where we enforce the client-specific LSA rules from our rules engine, such as checking the user's available LSA balance for that specific category, validating the specific merchant ID against the client's custom "approved" list, or enforcing complex velocity controls (e.g., "$100 per month, max 1 transaction per day").
- Automated reconciliation via metadata injection. TA cornerstone of our solution for eliminating administrative overhead. When our Gateway approves a transaction, it also injects custom metadata into the transaction record. The final, settled transaction record now includes tags like {"lsa_category": "wellness", "client_id": "acme_corp", "taxable_status": "true"}. This transforms reconciliation from a manual, detective process into a simple, automated report.

LSA program transformation analysis
Here is the breakdown of the LSA Program Transformation Analysis, comparing the traditional Reimbursement model to the Marqeta-Powered Platform:
Employee funding & delivery
- In the Old Model, employees bore the financial burden by paying for expenses upfront and waiting 2 to 4 weeks for reimbursement via payroll.
- The New Model eliminates this burden entirely. It utilizes Just-In-Time (JIT) funding, allowing the employer to fund the transaction at the exact moment of purchase. This results in instant delivery at the point-of-sale, often integrated directly into a digital wallet.
Verification & policy control
- Under the Old Model, verification was a manual, "reactive" process that happened after the money was already spent. This created a constant risk of unauthorized spending or policy violations.
- The New Model shifts to automated, pre-transaction verification. By using proactive controls, the platform ensures 100% real-time compliance, stopping non-compliant purchases before they occur.
Reconciliation & user experience
- Reconciliation in the Old Model was a tedious, manual task centered around physical or digital receipts. This created a manual, multi-step user experience that was often frustrating for employees.
- The New Model automates this via metadata-driven reconciliation, where transaction data is captured and categorized instantly. The result is a seamless, digital-wallet native experience that removes the administrative friction for both the employee and the employer.

Seamless, tokenized user experience
A world-class funding model means nothing if the user experience is poor. A key part of our solution was creating a seamless, digital-first experience using Marqeta's card management and tokenization APIs.
- Instant virtual card issuance: Using Marqeta's Core API, the moment an employee is enrolled in an LSA via the Espresa app, a new virtual card is programmatically created and associated with their user token.
- In-app push provisioning: We eliminated the need for manual card entry. We integrated Marqeta's Digital Wallets Management API to place "Add to Apple Pay" and "Add to Google Pay" buttons directly within the Espresa app. This allows employees to securely push their new, tokenized LSA card to their native digital wallet for immediate, contactless use.
- Full lifecycle management: Our solution provides full, in-app card controls via Marqeta's APIs, including the ability to lock/unlock a card, view card details securely (using Marqeta's UX Toolkit components), and report a card lost, further enhancing the user's sense of control.
Technology Stack
We re-architected the platform using a containerized, microservices-first approach to ensure high availability and global scalability.
Project Results
Our solution provided Espresa with a modern, scalable, and highly differentiated LSA platform, fundamentally transforming their market position. The implementation immediately eliminated the operational and financial drains of their legacy reimbursement system, providing a 100% compliant and frictionless experience for their global clients and users. The project didn't just optimize a feature; it created a new, defensible product.
The results introduce a new, more powerful metric. The old industry metric of "reimbursement time" is now obsolete; the reimbursement time is zero. The new metric we track is "Time-to-Compliance." In the old model, this was T+14 days (the time from purchase to an admin checking the receipt). In our new model, compliance is verified before the transaction completes, in milliseconds. This is a fundamental paradigm shift from reactive detection to proactive prevention.
- 100% elimination of employee-fronted costs: The shift to a $0 balance, JIT-funded card completely removed the financial burden on employees. This directly addressed the primary user pain point, dramatically improving user satisfaction and program equity.
- 95% reduction in administrative overhead: By automating 100% of LSA transaction approvals and reconciliation via the rules engine and metadata injection, our solution eliminated the need for manual receipt review. This represents a tangible, hard-dollar ROI, freeing Espresa's teams to focus on strategic growth instead of "low-value admin work".
- Absolute real-time spend compliance: Espresa can now guarantee its clients that 100% of LSA spend is policy-compliant before it happens. This proactive control eradicates spend leakage, eliminates non-compliant "clawback" scenarios, and ensures simple, auditable tax reportability.
- Accelerated global-readiness: The platform's ability to manage thousands of distinct, policy-driven card programs from a single integration allowed Espresa to scale its global LSA product. Launching a new client or a new country is now a matter of configuration in our admin portal, not a new multi-month coding project.
- Dramatically improved employee adoption: By replacing a "fragmented" and slow process with an instant, seamless, digital-wallet-native experience, program adoption and satisfaction soared. The benefit finally felt like a modern benefit, aligning the user experience with Espresa's brand promise.
By partnering with Emerline, Espresa was able to fully realize its vision for LSA Plus™. They are no longer just a benefits administrator but a true fintech-enabled platform. They now possess a proprietary, tech-forward, card-first payment solution that provides a powerful, defensible competitive advantage, setting them light-years ahead of competitors still managing spreadsheets and receipts. This solution allows Espresa to truly "Power Great Workplaces®" with an instant, modern, and equitable benefits experience.
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